Hi, I'm Joe!

Builder of products and teams.

Unlock Your Product’s Full Potential with an Expert Product Management Consultant: From concept to market success, I specialize in guiding companies through the entire product development journey, leveraging my expertise in SaaS, iOS, and Android. As the co-founder of ClipDish, a recipe app powered by the same strategies I teach, my real-world insights ensure practical advice and actionable solutions for startups and corporations alike. Let’s transform your ideas into thriving products that make a difference - reach out to me today.

The Software Product Management Blog

Mio Vino: How AI Built My Wine Tracking App

AI isn’t just hype—it’s a game-changer for speed, cost, and efficiency. I built and launched an AI-driven product in weeks, not months. Here’s what I learned—and how your business can do the same.

The 1.65 Ounce Problem: Hidden Product Design Insights

Discover how a simple lotion bottle reveals crucial lessons about Jobs to be Done, customer loyalty, and product design. Learn why solving tiny pain points could unlock massive customer value.

Best Product Management Books (2025 Edition): Must-Reads for PMs

Build your 2025 product management reading list. 30+ essential books on product strategy, user research, agile, and leadership—perfect for every PM.

Data Models vs. UX Design: When User Needs Get Lost in Translation

Data models and UX design don’t always play nice. When applications are built around rigid data structures instead of user needs, the result can be a frustrating experience that leaves users lost in endless clicks. Discover how misaligned priorities in data-driven design can create UX bottlenecks—and what can be done to bridge the gap.

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