Hi, I'm Joe!

Builder of products and teams.

headshot of Joe Cotellese

Unlock Your Product’s Full Potential with an Expert Product Management Consultant: From concept to market success, I specialize in guiding companies through the entire product development journey, leveraging my expertise in SaaS, iOS, and Android. As the co-founder of ClipDish, a recipe app powered by the same strategies I teach, my real-world insights ensure practical advice and actionable solutions for startups and corporations alike. Let’s transform your ideas into thriving products that make a difference - reach out to me today.

The Software Product Management Blog

Data Models vs. UX Design: When User Needs Get Lost in Translation

Data models and UX design don’t always play nice. When applications are built around rigid data structures instead of user needs, the result can be a frustrating experience that leaves users lost in endless clicks. Discover how misaligned priorities in data-driven design can create UX bottlenecks—and what can be done to bridge the gap.

Read More

Improving UX: Avoiding Micro Friction in Forms

Micro-friction in UX is everywhere. My recent experience with Airbnb.

Read More

Blue Ocean Strategy Book Summary

Book notes and study guide for a classic in new product go to market strategy.

Read More

Essential Guide to Software Product Management

Explore the multifaceted role of a software product manager, Learn what it takes to excel in this dynamic career.

Read More
View all product posts

Discover Innovative Solutions and Proven Expertise

MariaDB logo

MariaDB

VP of Product overseeing one of the world’s most popular database systems.

Read More
ClipDish logo

ClipDish

"Genius" cooking app for iOS devices that helps customers find and organize recipes.

Read More
Lift Every Voice logo

Lift Every Voice

Tool deployed at UPenn Hospital to document experiences of racism in health care settings.

Read More
Instinct Vet logo

Instinct Vet

Embedded product manager helped develop requirements and wireframes for outsourced product features.

Read More
View all projects