Hi, I'm Joe!

Builder of products and teams.

Unlock Your Product’s Full Potential with an Expert Product Management Consultant: From concept to market success, I specialize in guiding companies through the entire product development journey, leveraging my expertise in SaaS, iOS, and Android. As the co-founder of ClipDish, a recipe app powered by the same strategies I teach, my real-world insights ensure practical advice and actionable solutions for startups and corporations alike.

If you’re new to the field or want to deepen your knowledge, start with my Essential Guide to Software Product Management.

Let’s transform your ideas into thriving products that make a difference – reach out to me today.

The Software Product Management Blog

Drunk on Tokens: The Real Cost of Replacing Employees With AI

I'm on the $200/month AI plan and burned through $2,160 in tokens. That gap is a subsidy — and companies are betting their headcount on it.

AI Makes You 10x Faster. But 10x Times Zero Is Still Zero.

The Cal AI breach wasn't a sophisticated attack. It was a Firebase backend with no auth. When AI multiplies what you already are, expertise isn't optional — it's the whole point.

I Built a Workaround for Claude's Memory Problem. Then I Retired It.

How a Claude Code plugin called claude-mem eliminated my context window workaround by giving every session persistent memory across projects.

Measuring AI Token Consumption Is the New Lines of Code

When companies reward token consumption as a proxy for performance, they're repeating the same mistake we've made with every productivity metric before it.

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